However, many others are vying to be an answer, finding that they do indeed drive traffic. Google snippets also serve as the unique voice response often given by the Google Assistant on mobile devices or in Google Home. This factor was added in 2015 with a conservative Shadow Making weighting +1. Given the increasing importance of direct answers, it made sense to increase the weight to +2. This also aligns with survey respondents, who gave it an average weight of 2.1. Factors with weight decrease: Site and personal search history Th: History - Google seems to have Shadow Making downplayed, in public statements or in the absence of public statements, the significance of a site's age or history relative to years past. Given this, we felt it made sense to increase this factor from +2 to +1. The factor was first increased to +2 in 2015,
When we accepted the average survey response of 2.0. This year's survey saw that drop fall to 1.8, giving us yet another reason to think weight loss was in Shadow Making order. Ph: History - Someone's personal search history also seemed to us to be a factor that has lost importance. That's why we changed it from +3 to +2. Survey respondents rated it at 1.7, giving us further reassurance that the decrease was warranted. Factors that were dropped: site identity and personal Shadow Making social sharing Ti: Identity - We debated extensively about removing site identity as a factor in 2015 because Google ended support for Google Authorship, which was the primary way identity seemed to have an impact. However, respondents then gave it an average rating of 1.6. Google also suggested that paternity was still being determined by other means. Since then, Google has completely renounced authorship. This year's survey also saw its rate drop slightly to 1.5 on average. For us, there seemed no reason to continue listing this factor. We decided to give it up. Ps:
Do not do that! Violations, unlike other elements, all start with Shadow Making regardless of the category they fall into, so they can be more easily identified as violations. Factors marked -3 are considered worse than -2 and -1. Our Search Engine Land SEO guide has been updated to reflect all the changes to the table, and it goes into more depth on each factor. What changed? As with previous revisions, Search Engine Land's editors looked at what new elements should be Shadow Making included, considered which should be dropped, and considered which deserved an increase or decrease in weight. We also conducted a survey asking readers for their own opinions on how existing items should be weighted, as well as open comments on adding new items.