The type of client you want to capture. 2. Stand out from the competition and be a benchmark The brand must be clear about the characteristic or Clipping Path characteristics that make it different from the competition and that also make it a better option for the public. You can create a phrase that highlights this feature in a striking and impressive way. Donelli, for example, launched the slogan “The longest lasting socks” to highlight the quality of its product against that of its competitors and to tell the public that they will have socks that will not break easily.
It is also important that the slogan conveys to the consumer what benefits and functionalities the brand's products or services have. 3. Make a list of words When you are very clear about the type of audience you want to reach, the strengths of the brand and what it can offer the customer, it is time to look for words that may be related to the company in some way . You can create a list of adjectives that somehow describe the brand and what it offers, one of verbs related to the sector to which the product belongs, and another of nouns that revolve around the product or service offered.
There is no list limit or word limit in each of them. For example, a brand that makes snacks for dogs may have the words natural, healthy, cheap, delicious in the list of adjectives... Within the list of verbs it may include eat, feed, taste, play, reward... While Within nouns it can include snack, candy, candy, pet... Combinations must be made with the words on the lists until a phrase is created that fits the message that the brand wants to launch. The ideal would be to create several phrases, even combine them with each other.