The future is the internet. We have been using the same expression for more than 20 years and it seems that it is still very far away. Well, the future has already arrived and has been settled for a long time. The web is already part of the daily activities and purchases of millions of people, but it seems that many businesses still do not want to give their arm to twist and go to the digital age, or, in the best of cases, content with having a website that is navigable. That is why it is important to have the figure of a Web Analytics advisor . Lest's do an imagination exercise. Can we set up a good restaurant without a maƮtre? Or would we see a movie without a director involved? Would we take our children to class knowing that there will be no teacher? All these scenarios are difficult to conjure up, but the same is not true in the digital world. It is not that many companies insist on not having a Web Analyst.
It is that in many cases they are unaware of their functions or may even not even know of their existence. Index of contents The main reasons why it is necessary to have a Web Analytics consultant are: It helps us to have a better understanding of the visits and their behavior on the web. We can see where they come from and how they act, observing whether they convert or not, in addition to studying their origin to see where we need to strengthen our presence. It identifies number list the pages that perform best, as well as those that perform worst, and also the performance of downloads. This way we will know which are the most popular contents and their keywords, helping us to offer our users what they want. Follow the activity of product launches, promotions and campaigns, helping us to improve and understand them . Follow the traffic received towards your different goals , it helps to generate new goals. Provide regular reports and understandable dashboards to other team members.
In order to help them improve their work. Analyze the performance of keywords , studying their effectiveness for our website. Functions of a Web Analyst The main mission of a Web Analytics consultant is to increase the conversion of the site, improve the effectiveness of the different campaigns as much as possible and help increase the quality of the content of the page, all this while always keeping an eye on the competition . Therefore, you must have advanced knowledge of online marketing, SEM, SEO, Big Data , social networks and programming, apart from understanding the necessary tools and, above all, logic, a lot of logic to link all the information and give results. For every $10 you spend on web analytics technology, you should spend another $90 on people who know how to analyze that data. Rule 10/90, Avinash Kaushik. Some may think that all this could be achieved with the right tools, but according to Avinash's 10/90 rule, it is better to invest in people who know how to read the tools than in the tools themselves. In short.